Cheap stock photography does not only add life to a website, they also help increase conversion rate. Nowadays, people do not just want to read a website. They want to experience it. Using the right cheap stock photos will help you connect with your target audience and make your site convert better. Some websites are unaware of this new usage of stock images when it comes to getting most of site traffic. Here are some tips on how to use them intelligently throughout your website.
- Positive images for positive emotions. Many people buy products for emotional reasons, and you need to tap on these fact to boost your conversion rates. Incorporate positive images in your website to bring out positive emotions. For instance, you can add stock images with a smile, smirk or happy gesture. Remember, emotions are powerful – and they work. Make your customers feel good to connect with them.
- Give your cheap stock images a human touch. Use human faces to increase your conversion rates. Human faces get your potential customers to focus more, drawing them to a common point of interest. Instead of using a painting, swap it with a photo of a real person and notice your user engagement also increases. This small but relevant change will send your conversion rate to skyrocket. In fact, it can increase your conversion up to 95%.
- Think out of the box. Thanks to today’s technology, you can do so much by leveraging it. The sky is the limit. Make your website scream your uniqueness with cheap stock images. Give your customers a real feel of your products using high quality images. Because of this simple twist, you can increase the conversion rate of your products.
- Perfect the art of choosing images. If you want to increase your conversion rates, you need put the “me” factor. Your customers are not interested in your products. They are interested in themselves. Show them that they are on the right track by making them feel comfortable. Get them to experience what they want to using cheap stock photos. You need to incorporate relevant and professionally-done images to open doors for people to like you and –eventually – buy from you. Do not just use photos to decorate. Make sure they are meaningful, too.
Do not forget to test these tips. If you want to be headed to the right direction and boost your conversion rate, use cheap stock photography. High quality, cheap stock images adds real substance to your site. Using the right stock photos can make a difference in your conversion rates. Whenever you feel like it is time to make a change, employ these tips to send your conversion through the roof.